media & communications

In today's modern digital landscape, organisations are confronted with a vast flow of information, from numerous media sources. From day-to-day operations, through to crisis situations, the way individuals and businesses convey they messages can profoundly impact reputation, relations or success.

Navigating through this landscape demands adept communication skills and a commitment to transparency. Effectively managing public perception and the associated impact on organisations can be significant – during crisis, it can be the difference between mitigating damage or exacerbating the situation in times of uncertainty.

Crisis communication training plays a pivotal role in equipping individuals with the essential tools and techniques needed to manage challenging situations. This proactive training will empower organisations to uphold their reputation, foster trust with stakeholders and skilfully manage crisis as they arise

Predict Media

Explore. Experience. Evaluate

Predict Media is fully simulated, safe and secure platform, designed with inputs from real-life users, ensuring practicality and functionality.

Developed in collaboration with industry professionals and experts, the platform incorporates the most current and effective practices in crisis communication training. It doesn't have to be a crisis situation though. Any business can benefit from training at the simulation centre, or with Predict Media and have the opportunity to learn & develop, and see the potential consequences of messages, as well as the benefits of using the different social media platforms for conveying messages.

Predict Media replicates all forms of media from news channels, websites, instant messaging and social media through to more formal methods of email and file share database. The key element is it looks real, feels real and participants can interact (or not interact!) like on the real platforms but in a completely secure and isolated simulated platform.

The platform can be utilised independently, from any location. It is also available, for integration to any course delivered at the simulation centre for training and assessment.

Get in touch to discover how Predict Media can enhance your organisations communication strategies.

advantages & benefits

Awareness

Develop skills to analyse, respond and communicate in both day-to-day and crisis communications
Effective stakeholder engagement

Consistency

Prepare and manage standardised communications
Enage and maintain positive media relations
Discipline - multi-organisational relay and dissemination of infromation

Preparedness

Test, evaluate & train crisis scenarios in a controlled environment
Evaluate tactical and strategic strategies for evolving situations or crisis

Realism

Effective emulaiton of real formal and social media platforms.
Easily recognisable mediums that perform like the real world variants - interact (or not!) in the same way.
Simulated media can enhance exercises, making them feel more real with the virtual public around them.
Compatible with PCs, laptops, tablets and mobile devices

Review & Repeat

Full logging for After Action Review and Post Training feedback
Fully repeatable scenarios - can be used for multiple cohorts or participants or increasing compexity.